This course is designed to enhance participants’ ability to influence and persuade others, which is crucial in leadership, sales, and management roles. By exploring the principles and techniques of influence and persuasion, participants will learn how to change attitudes and behaviors to achieve win-win outcomes and build lasting relationships. The course combines academic research with practical applications, enabling participants to apply these skills in both personal and professional settings to drive success and achieve their goals.

By the end of this training, participants will be able to:

1. Distinguish between influencing and persuading to improve interpersonal relationships.
2. Identify and apply essential elements of influence and persuasion to maximize results.
3. Utilize influence and persuasion skills in various situations, including delivering high-quality presentations.
4. Apply influence and persuasion in both vertical and horizontal interactions within organizations.
5. Use social and emotional intelligence to enhance persuasion and influence effectively.

• Individuals keen on improving their influencing and persuasive skills.
• Leaders, sales professionals, and managers who need to influence and persuade decisions.
• Professionals looking to build powerful and trusting relationships to drive business or personal success.

Day 01: Fundamentals of Influence and Persuasion

1. Introduction to Influence and Persuasion:
   • Definitions and distinctions between influencing and persuading.
   • The importance of influence and persuasion in personal and professional life.
   • Understanding the psychology behind influence and persuasion.
2. Key Elements of Influence:
   • Identifying the essential elements that contribute to the ability to influence.
   • Techniques for building trust and credibility.
   • The role of empathy and emotional intelligence in influencing others.
3. Persuasion Techniques:
   • Techniques for effective persuasion.
   • Using storytelling and analogies to persuade.
   • Power of language and choice of words in persuasion.
   • Hands-on exercises and role-plays to practice persuasion skills.
4. Influence in Presentations:
   • Structuring presentations for maximum impact.
   • Engaging the audience and keeping their attention.
   • Using visual aids and body language to enhance persuasive presentations.
   • Practice session: Delivering persuasive presentations.

Day 02: Advanced Techniques and Application

1. Influence in Organizational Interactions:
   • Using influence and persuasion in vertical (upward and downward) communication.
   • Strategies for influencing peers and colleagues horizontally.
   • Case studies on organizational influence.
2. Social and Emotional Intelligence in Persuasion:
   • Applying social intelligence to understand others’ needs and motivations.
   • Managing emotions and self-control to maintain influence.
   • Techniques for reading and interpreting social cues.
3. Building Long-term Relationships through Influence:
   • Strategies for maintaining influence and persuasion over time.
   • Creating win-win situations to build lasting relationships.
   • Techniques for handling objections and resistance.