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Circle Circle
FA - 01
5 days
Doha
2 January, 2022
10900 QAR

Advanced Commercial Analysis Aligning Corporate Strategy and Business Performance Virtual

Course Overview:

Central to the success of any enterprise is the thorough analysis and understanding of the markets served and stakeholder expectations, the enterprise’s commercial positioning in these markets and their financial performance, In the light hereof, the demand for specialised commercial analysts or staff with a broad understanding of commercial analysis is growing.

Although the scope of commercial analysis will vary depending on the organisation, the main objective is to maximise profit and increase market share. Forecasts need to be underpinned by a solid understanding of current market conditions. Thus, there is a need to engage with stakeholders, to take into account competitors’ performance and external regulatory developments and to define key performance indicators (both financial and non-financial) to monitor alignment with corporate strategy and performance within the business.

Course Objective:

By the end of this training, participants will be able to:

  • Understand market and stakeholder analysis
  • Align organisational and departmental strategy
  • Define corporate culture and employee output measurements
  • Use the Balanced Scorecard for analysis of organisational effectiveness
  • Use Key Performance Indicators to analyse performance
  • Align organisational systems with strategic outputs
  • Understand budgeting and costing
  • Understand working capital management
  • Understand financial appraisal techniques
  • Define and implement financial metrics for continuous analysis
  • Align budgets with Balanced Scorecard and KPI’s
  • Understand financial statements and key financial ratios
  • Draft a commercial analysis development plan for their department

Who Should Attend?

  • Accounting Professionals
  • Financial Managers
  • Heads of Departments
  • Both financial and non-financial professionals with operational experience

Course Outline:

Module (01) Business and Market Analysis

  • Analysing product and service portfolio
  • Analysing stakeholder expectations
  • Delivering business value
  • Aligning organisational and department strategy
  • Understanding and analysis of organisation culture
  • Organisation structuring
  • Line, staff and functional responsibilities

Module (02) Balanced Scorecard and KPI

  • Organisational effectiveness and the Balanced Scorecard
  • Strategic themes and perspectives
  • Defining objectives and initiatives
  • Defining Key Performance Indicators
  • Lead and lag indicators
  • Defining Critical Success Factors (CSF) from the balances scorecard
  • Using performance information to analyse performance and evaluate KPI’s

Module (03) Internal System and Financial Analysis

  • Aligning organisational systems with strategic outputs
  • Analysing control environment
  • Understanding accounting principles and methods
  • Management analysis versus financial analysis
  • Cost management and financial performance
  • Working capital management
  • Cost allocation and apportionment
  • The time value of money
  • Understanding Appraisal Techniques – Net Present Value (NPV), Internal Rate of Return (IRR) and Payback period
  • Strategic considerations in assessing capital projects

Module (04) Evaluating Financial Performance

  • Understanding cost structure and behaviour
  • Costs as a relationship to outputs – cost/volume/price relationship
  • Full Costing, Marginal Costing and Activity Based Costing
  • The concept of contribution margin
  • Break-even analysis for planning and control
  • Benefit-cost analysis
  • Budgetary control and variance analysis
  • Defining and implementing financial metrics for continuous analysis
  • Aligning budgets with Balanced Scorecard and KPI’s

Module (05) Financial and External Commercial Analysis

  • Analysing business domain
  • Overview of International Financial Reporting Standards (IFRS) and disclosures
  • Balance Sheet Analysis
  • Income Statement Analysis
  • Cash Flow Statement
  • Financial Ratio Analysis
  • Development of Commercial Analysis plan for you department/organisation
Qatar Skills Training Centre
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TRAINING PLAN FORM

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