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Circle Circle
BLM - 68
3 days
Doha
28 August, 2022
7800 QAR

Events and Conferences Management Virtual

Course Overview:

Events play an important role in economic development and social well-being, and can help achieve other business objectives like community cohesion, branding appreciation and corporate reputation improvement.

This growing and changing industry allows professionals to use their communication, marketing, social media, and project management skills. In this course we will explore the event planning domain through case studies, field trips (when possible), research results, and hands-on activities and exercises.

This course has been designed to provide you with a detailed background knowledge and understanding of the complexities of this dynamic industry, and will furnish you with the necessary skills to succeed in the various aspects of this field.

Course Objective:

By the end of the course, participants will be able to:

  • Explain the foundations of event management
  • List the steps in creating and featuring an event
  • Develop a step-by-step process for planning an event
  • Implement methods to evaluate an event
  • Apply various resources in order to manage logistics

Who Should Attend?

Managers, supervisors and officers involved in the planning or management of events, exhibitions and conferences as well as managers and officers of public relations.

Course Outline:

Module (01) Events and conferences planning

  • Definition of events and conferences
  • Types of events and conferences
  • Aim of a conference
  • Importance and concepts
  • Collecting information needed in planning
  • Setting smart objectives
  • Preparing the event plan with detailed activities and schedules
  • Selecting the venue and agreeing on the site of the event or conference

 Module (02) Organization of the event or conference

  • Choosing human resources for the management of the event or conference
  • Forming different specialized committees
  • Training and motivating the teams in charge of managing the event or conference

 Module (03) Promotional activities for events and conferences

  • Marketing the conference
  • Factors attracting participants
  • Promotion and advertisement of events or conferences
  • Steps needed for the promotion and marketing of the event or conference
  • Setting a plan for the promotion of events and conferences

 Module (04) The different functions for managing events and conferences

  • The official airline carrier
  • Arrangements for accommodation
  • Conference registration process
  • Social programs
  • Public relations and media

 Module (05) The financial aspects of the conference

  • Preparing the conference budget
  • Fixed expenses
  • Variable expenses
  • Conference revenues
  • Determining the registration fees
  • The financial committee

 Module (06) Organizing exhibitions

  • Importance of exhibitions in conferences
  • Goods and services in a conference
  • Pricing policy in exhibitions
  • Application for an exhibition
  • Promoting the exhibition
  • Managing exhibitions
  • Criteria for selecting exhibitors
  • Contacting exhibitors

 Module (07) Follow up and evaluation of conference and events activities

  • Monitoring the event or conference activities
  • ‘SMART’ objectives
  • Key factors in assessment
  • Benefits of follow up
  • The coordination and follow up committee
  • Follow up and evaluation

 

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