Course Overview

The course introduces a pragmatic and process-based approach to developing and implementing business plans. The course offers participants the tools to transform ideas into strategic goals and to outline the operational and financial strategies needed to achieve these goals. The course expands on how to use the business plan as a communication, negotiation and persuasion tool. This is critical when collaborating across different aspects of the business plan is required.A well written business plan should provide decision makers with enough insights to assist them in deciding the viability and feasibility of new ideas, strategies and initiatives. This course is designed with this key objective in mind.

Course Objectives

Upon completion of this course, the trainees will be aware and understanding of the following:

• Explain the importance of a well thought-out business plan for the success of the organization
• Describe the structure of a business plan and how it caters to market and organizational needs
• Apply the business plan development process to create a well-structured, convincing business plan covering all vital elements
• Develop a business plan that includes a detailed, practical and effective implementation strategy
• Evaluate the progress of the implementation of the business plan and take necessary corrective steps

Who Should Attend?

Department heads, senior managers, managers and supervisors, project managers, team leaders, sales managers, marketing managers, entrepreneurs and others who would like to develop their business planning skills.

Course Contents

Module (01) Understanding the business plan

• Definition of a business plan
• Types of business plans
• Benefits of a business plan

Module (02) Business plan overview

• Components of a business plan
• The process behind the business plan
• The importance of the business plan to a firm’s value chain
• Securing the buy-in from stakeholders

Module (03) Developing the business plan

• Mapping vision, mission and values
• Conducting a situation analysis
• Setting goals, objectives, and business strategies
• Developing tactics, programs and action plans
• Forecasting, pricing and applying breakeven analysis
• Sourcing, allocating and scheduling
• Understanding basic financial concepts
  • • The income statement
    • The balance sheet
    • Cash-flow analysis
    • Program Budgets
• Writing the executive summary
• Creating appendices and references

Module (04) Implementing the business plan

• The communication phase
  • • Job assignments
    • Reporting structure
    • Knowledge base
• The controlling phase
  • • Dealing with deviations
    • Causes analysis
    • Providing constructive feedback
    • Corrective actions and adjustments
• The corrections phase
  • • Goal revisions and expectations
    • Scheduling challenges
    • Budget adjustments and additional financial support requests
    • Resources demands and constraints
• Staying away from common business plan mistakes
• Concluding the business plan

Module (05) Reporting on the progress of the business plan

• Types of reports
• The recipients
• The information
• The quality
• The frequency