Social Media Strategy for the Travel Industry

About

Whether you are a home-based travel agent or working at a large travel agency, social media as a marketing tool can help you attract and retain a large customer pool in their niche or market. In this course, you will learn how to define your marketing goals and target audience, create engaging content, determine your social media marketing budget and promote your travel business.

What you will learn

Upon completing this course you will have the skills to:

• Create a customized social media strategy
• Differentiate between major social media channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest and YouTube
• Create engaging content to market your products and services
• Determine budget for your social media marketing activities
• Interpret analytics to track social media marketing progress

Certificate Awarded

Upon successful completion of the exam, you will be awarded an IATA Certificate